Sustainable Fashion Trend in Indonesia : Rayon

The latest sustainable fashion trend using natural fabrics in Indonesia, rayon! Sustainable Fashion Trend: Rayon in Indonesia

By : Kevin Novryan Pribadi

1/1/20252 min read

Indonesia's fashion scene continues to evolve, not only in terms of design and trends, but also in awareness of environmental sustainability. This is where rayon comes in as a textile material that is not only stylish, but also environmentally friendly.

What is Rayon?

Rayon is a textile fiber made from wood pulp, bamboo, or cotton. This material has many advantages, including:

  • Cool and comfortable to wear

  • High water absorption

  • Soft and falls on the body

  • Environmentally friendly and biodegradable

Rayon Fashion Trend in Indonesia

Currently, rayon is the favorite choice of Indonesian designers and fashionistas. Various contemporary fashion models, ranging from dresses, blouses, to pants, are made with rayon.

Types of Rayon and Their Advantages:

Viscose rayon: The most common type of rayon, made from wood pulp.

  • Advantages: cool, comfortable, and affordable.

  • Fashion example: viscose midi dress with floral print.

Modal rayon: Made from beech wood pulp, smoother and shinier than viscose.

  • Advantages: more drapey, luxurious, and durable.

  • Fashion example: modal rayon blouse with lace detail.

Lyocell rayon: Made from eucalyptus wood pulp, it is more environmentally friendly and durable.

  • Advantages: stronger, tear-resistant, and suitable for active wear.

  • Fashion example: lyocell rayon jogger pants with a sporty design.

Bamboo rayon: Made from bamboo fiber, antibacterial and hypoallergenic.

  • Advantages: antibacterial, antifungal, and ideal for sensitive skin.

  • Fashion example: bamboo rayon nightgown with a soft texture.

Current Rayon Fashion Models for Men and Women:

Men:

  • Short-sleeved rayon shirt with abstract pattern

  • Rayon polo shirt with texture details

  • Rayon chino pants with slim fit cut

  • Rayon bomber jacket with a combination of denim material

Women:

  • Rayon maxi dress with bohemian prints

  • Rayon midi skirt with pleats and ruffles

  • Rayon jumpsuit with playful design

  • Oversized rayon shirt with stripes pattern

Tips for Choosing and Caring for Rayon Clothing

  • Choose rayon clothing with good material quality.

  • Pay attention to the washing instructions on the shirt label.

  • Wash with a mild detergent.

  • Avoid wringing the clothes too hard.

  • Dry them in the shade.

  • Iron at low temperature.

Local Brands Offering Quality Rayon Fashion

Many local brands offer high-quality rayon fashion, such as:

  • As Far as the Eye Can See

  • Populo Batik

  • Suku Home and Apparel

  • Tenun Gaya

  • Ikat Indonesia

Rayon is the right choice for those who want to look stylish and sustainable. With a variety of styles and styles available, you can find rayon clothing that suits your style.

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